Instagram DM Integration for HubSpot
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    InstagramInstagram Integration

    Manage Instagram DMs from HubSpot

    Reply faster, track conversations properly & keep Instagram leads and customers inside your CRM.

    Two-way messaging
    7-day free trial
    Instagram
    HubSpot

    Instagram → HubSpot

    JD
    AS
    MK
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    Millions of DMs synced to HubSpot every month

    Is Instagram disconnected from your CRM?

    • Instagram DMs live outside HubSpot
    • Story replies and post shares aren't tracked or assigned
    • Teams can't see conversation history or customer context
    • Leads from Instagram never make it into the HubSpot pipeline

    Bring Instagram into HubSpot with Octopods

    Octopods connects Instagram to HubSpot in just a few steps.

    1

    Connect

    Connect your Instagram Business Account to Octopods

    2

    Sync

    Sync Instagram DMs, story replies & post shares to HubSpot

    3

    Reply

    Reply to customers directly from HubSpot. Messages are sent back to Instagram automatically.

    Connect Instagram

    1. Connect

    Link Instagram Business Account

    Why use Octopods for Instagram + HubSpot?

    Native HubSpot inbox experience

    • Instagram DMs appear as HubSpot conversations
    • Reply with text, media, attachments & more
    • Keep the full conversation thread inside your HubSpot inbox

    Track Instagram messages in CRM

    • Instagram conversations are logged in HubSpot & connected to customer context
    • Teams can follow conversations over time
    • Instagram is no longer a blind spot in the CRM

    Multiple accounts, one HubSpot workspace

    • Connect multiple Instagram Business Accounts
    • Route each account to the correct HubSpot Inbox
    • Team works from HubSpot. No extra logins or tools to manage
    Instagram
    Instagram DM
    @fashion_lover
    Open
    Hi! I saw your story about the new collection. Is this available in blue?
    You
    Yes! We have it in blue. I'll send you the link right now.
    Seen 2:15 PM
    Story reply
    CS
    Synced to HubSpot

    Who this integration is for

    • Teams using HubSpot to manage customer conversations
    • Businesses receiving 1-to-1 Instagram DMs from customers
    • Support, sales, or growth teams handling inquiries on Instagram
    • Companies that want Instagram conversations tracked in the CRM

    What this integration is not

    • Not a social media management or publishing tool
    • Not for scheduling or posting Instagram content
    • Not bulk or campaign-based Instagram messaging
    • Not a replacement for HubSpot

    How teams use the Instagram HubSpot integration

    Lead Capture

    Turn Instagram DMs and story replies into tracked HubSpot conversations for sales follow-up

    Customer Support

    Handle product questions, complaints, and follow-ups from Instagram directly in HubSpot

    Campaign Engagement

    Track replies to Instagram stories and post shares to understand campaign impact

    Brand Management

    Manage high-volume Instagram messages collaboratively and keep responses consistent

    What our customers say

    ★★★★★

    Excellent HubSpot Instagram Integration!

    "We've been using the HubSpot Instagram integration, and it's been a game-changer. The setup was seamless, and it's been incredibly easy to manage Instagram DMs and track everything within HubSpot. Highly recommend it to anyone looking to enhance their social media marketing efforts!"

    Ricchiardi, A.
    HubSpotHubSpot Marketplace

    Frequently asked questions

    Common questions about the Instagram HubSpot Integration

    Ready to integrate Instagram with HubSpot?

    Connect your Instagram Business Accounts & manage conversations directly inside HubSpot

    Available in the HubSpot App Marketplace