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Comparing WhatsApp for Intercom

Intercom native WhatsApp vs Octopods Which one fits your Intercom inbox?

Both bring WhatsApp into the Intercom inbox with Fin and approved templates. They differ in who owns the number, how Meta's charges are billed, whether you keep the WhatsApp Business app, and group chats.

  • Your own WhatsApp Business Account
  • Keep the WhatsApp Business app
  • Group chats supported

the practical answer

Which WhatsApp integration should an Intercom team choose?

Intercom's native WhatsApp fits when WhatsApp is your only messaging app and you're happy for the number to sit on Intercom's WhatsApp Business Account. Choose Octopods when you want to keep your own WhatsApp Business Account and the WhatsApp Business app on your phone, answer group chats, or add Telegram Personal, TikTok, Viber Business Messages and other channels to the same Intercom inbox.

Two routes into Intercom

Intercom native

WhatsAppIntercom

Through Octopods

WhatsAppOctopodsIntercom

Your own WhatsApp account, plus groups and more apps.

Illustrative flow
  • Keep your own WhatsApp Business Account

    Octopods connects the WhatsApp Business Account owned by your Meta Business Portfolio. With Intercom's native WhatsApp, the number is registered to Intercom's account and Meta's charges are billed through Intercom.

  • Keep the WhatsApp Business app on your phone

    With Coexistence, the same number keeps working in the WhatsApp Business app while your team answers from Intercom. Intercom's native WhatsApp needs the app account deleted first, and the app's chat history is lost.

  • Answer WhatsApp group chats in Intercom

    Group messages arrive in Intercom and your team replies to the group, on Cloud API numbers with Official Business Account status. Intercom's native WhatsApp doesn't support group conversations.

moving from intercom's native whatsapp

Can you move a WhatsApp number from Intercom to Octopods?

Yes, with a little planning. Meta allows one active registration per phone number, so the number has to be disconnected from Intercom's native WhatsApp before it can connect anywhere else.

  • Disconnect the number first

    Disconnect it in Intercom's WhatsApp channel settings, then connect it to Octopods with Meta login.

  • Check where your templates live

    Templates belong to a WhatsApp Business Account. Check which account yours were created in, and plan to resubmit any you need for Meta approval.

  • Test before you switch your main number

    Connect one number, receive and answer a message in Intercom, let Fin answer a question and send an approved template.

make the right call

Intercom native WhatsApp vs Octopods, feature by feature

Both use Meta's official WhatsApp Business Platform. These are the differences, from Intercom's help center and Octopods' own documentation.

Intercom native WhatsApp vs Octopods, feature by feature
What mattersIntercom native WhatsAppWhatsApp via Octopods
Where agents replyIntercom inboxIntercom inbox
WhatsApp Business AccountNumber registered to Intercom's WhatsApp Business AccountYour own account, connected with Meta login
Meta's message chargesBilled through Intercom, per message by category and countryBilled separately from your Octopods subscription
WhatsApp Business appApp account must be deleted first; app chat history is lostKeep the app with Coexistence; up to 2,000 contacts synced per number
Group chatsNot supportedSupported on Official Business Account numbers
Message templatesUtility, authentication and marketing templatesApproved templates from Intercom, proactive messages, broadcasts and the API
Starting conversations from an APIIntercom's REST API can't send templates or start WhatsApp conversationsThe Octopods API sends approved templates
Fin AI AgentSupportedFin and Workflow replies are forwarded to WhatsApp
Plan and pricePaid channel on the Essential, Advanced and Expert plans, plus per-message charges$99/month per WhatsApp number, plus Meta's charges
Other messaging appsIntercom channels such as SMS, Facebook, Instagram, Slack and Telegram botsAdds Telegram Personal, TikTok, Viber Business Messages, WeChat and Twilio SMS on your own numbers

Intercom facts are from Intercom's help center (Connect your WhatsApp channel, WhatsApp FAQs, Outbound WhatsApp messages, WhatsApp messaging rates and Channels explained), checked 29 October 2026. Features and pricing can change; see the links below.

how it works

Your next three steps

  1. 1step 1

    Check your number

    Note which WhatsApp Business Account each number is on, and whether it's still connected to Intercom's native WhatsApp.

  2. 2step 2

    Connect with Meta login

    Connect your WhatsApp Business Account to Octopods and choose your Intercom workspace.

  3. 3step 3

    Test a full conversation

    Receive a message, reply from Intercom, let Fin answer and send an approved template.

before you connect

What do you need before you switch?

  • An Intercom workspace

    Octopods adds no Intercom plan requirement. Fin and Workflow replies follow Intercom's own plan and credit rules.
  • Meta access

    Admin access to the Meta Business Portfolio that owns your WhatsApp Business Account.
  • A number that's free to connect

    A number can only be registered once, so disconnect it from Intercom's native WhatsApp first.

a few useful answers

Intercom WhatsApp questions, answered

Talk it through with our team

Yes. Intercom's native WhatsApp is a paid channel on the Essential, Advanced and Expert plans. The number is registered to Intercom's WhatsApp Business Account, and Meta's message charges are billed through Intercom.

Yes. Intercom's outbound WhatsApp messages support utility, authentication and marketing templates, billed per message. WhatsApp may cap or throttle marketing templates based on your messaging tier.

Not with Intercom's native WhatsApp: you have to delete the app account first, and its chat history is lost. With Octopods Coexistence, you keep the app on your phone and answer the same conversations from Intercom.

Yes. Disconnect the number from Intercom first, because Meta allows one active registration per phone number, then connect it to Octopods with Meta login. Check which account your templates were created in and resubmit any you need.

Yes. Octopods forwards Fin and Workflow replies to the customer on WhatsApp. It's on by default for accounts created since September 2025; older accounts turn on Allow Fin & Workflow Support in Settings.

It depends on your volume. Intercom bills the channel through your Intercom plan plus per-message charges. Octopods is $99/month per WhatsApp number, with Meta's charges billed separately. Compare both with one month of your real message mix.

Bring WhatsApp into Intercom on your own account.

Tell us how you use WhatsApp today and we'll help you plan the move.