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Meta Verified Partner

Manage Instagram DMs & comments inside Intercom

Octopods brings Instagram DMs and post comments into Intercom, so your team can support customers and capture leads without switching tools.

Meta Verified Partner
14-day free trial
Intercom

Instagram → Intercom

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AS
MK
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Millions of Instagram conversations managed monthly

Does this sound familiar?

Customers DM you and comment on posts, but your support team works in Intercom.

  • You have to open Instagram to check new DMs
  • Important comments get buried under likes, emojis, and spam
  • Agents switch between Instagram and Intercom to respond
  • Conversations are split between DMs, comments, and tickets

Connect Instagram to Intercom

Start receiving Instagram DMs and comments inside Intercom

1

Install

Log in to Octopods and install it in your Intercom workspace

2

Connect

Link your Instagram Business account to Intercom

3

Reply

Instagram DMs and selected comments appear in Intercom automatically

Install Octopods

1. Install

Add to your workspace

Why use Octopods for Instagram + Intercom

The integration you need to manage high-volume customer support on Instagram

Native Intercom inbox

  • Instagram DMs and comments show up as conversations inside Intercom inbox
  • You can manage and reply to them without leaving Intercom

Intercom workflows

  • Use assignments, tags, SLAs, and Intercom automation features
  • Reply and manage Instagram support with your existing tools

Reliable message delivery

  • Built on official APIs
  • Meta verified partner
Instagram DM
via @yourbrand
Open
Hey! I saw your latest post and wanted to ask about sizing. Do you have a size guide?
You
Hi! Yes, we do. I'll send you our size chart. What item are you interested in? 📏
Seen 2:15 PM
Lead: High Intent
CS
Assigned to Support

How teams use the Instagram Intercom integration

Give your customers a smooth support experience across Instagram DMs and comments

Customer Support

Respond to Instagram questions quickly without leaving Intercom

Lead Capture

Turn DMs and high-intent comments into Intercom leads

Follow-ups

Continue conversations with full context and clear ownership

Social Listening

Catch product questions and feedback before they get buried

Frequently asked questions

Common questions about the Instagram Intercom Integration

Yes. Instagram uses the same Omnichannel channel rates as our other included channels, with no separate Instagram rate. Each connected Instagram account counts toward your channel quantity. See our pricing page for plans and included messaging allowances.

Yes, when you integrate Instagram and Intercom using Octopods, Instagram direct messages and relevant post comments are delivered directly into your Intercom Inbox. Your team can reply and track these conversations just like any other Intercom chat.

Octopods syncs Instagram DMs and selected post comments into Intercom. You can control which comment types create conversations, so only real questions and complaints reach your team.

Yes. Instagram messages and eligible comments sync to your Intercom inbox in near real time, so support and sales teams can respond quickly without checking Instagram manually.

Yes. Where supported by Instagram, Octopods allows you to send and receive text, images, videos, and other media inside Intercom, keeping conversations complete and contextual.

Octopods uses smart filtering to surface only important Instagram comments in Intercom. You decide which comments should open conversations, helping teams focus on real customer needs instead of noise.

Yes. Instagram messages and comments automatically create or match Intercom users, so your team always has conversation history and customer context in one place.

Ready to connect Instagram to your Intercom inbox?

Sync Instagram DMs and comments to Intercom in a few minutes

Available on the Intercom App Store