Twilio SMS costs
HubSpot SMS pricing and Intercom SMS costs, with Twilio.
HubSpot SMS pricing with Octopods has two parts, and Intercom works the same way: the Octopods channel for each Twilio number, and Twilio's own charges, which Twilio bills to you directly.
- From $49/mo per Twilio number
- Twilio bills its own charges
- 50,000 messages per channel, pooled
the practical answer
How much does SMS cost in HubSpot or Intercom with Octopods?
Each Twilio number you connect is one channel: $49/mo for your first channel and $39/mo for each extra one, on HubSpot and on Intercom. Every paid channel adds 50,000 messages a month to one shared pool. Twilio bills its number, message and registration charges on your own Twilio account; Octopods doesn't bill them.
Your monthly estimate
Your HubSpot or Intercom plan
HubSpot channels need a HubSpot Professional or Enterprise GTM seat. On Intercom, Octopods adds no plan requirement.
The Octopods channel
$49/mo for the first channel and $39/mo for each extra Twilio number. Numbers are added one at a time, and a number can sit inside a Twilio Messaging Service.
Twilio's charges
Number rental, message segments, carrier fees and US A2P 10DLC registration are on your Twilio account, at your Twilio rates.
twilio's part of the bill
What Twilio charges for SMS
Octopods counts messages, and Twilio bills segments. Keep the two counts apart when you estimate a month.
Messages are billed in segments
Longer messages and some characters split into several SMS segments, and Twilio bills each one. Octopods counts the message once in your allowance.
Numbers and destinations
Twilio charges for each number you rent, and the per-message rate depends on the sending and receiving countries.
US registration
Texting US numbers from a local number needs A2P 10DLC brand and campaign registration, which Twilio charges for. You can create and register them from the Octopods dashboard.
make the right call
What SMS costs in HubSpot and Intercom
Octopods prices SMS the same way on both platforms. The platform requirements differ.
| What matters | HubSpot | Intercom |
|---|---|---|
| Platform plan | A HubSpot Professional or Enterprise GTM seat | Any Intercom plan |
| Octopods channel | $49/mo for the first, $39/mo for each extra Twilio number | $49/mo for the first, $39/mo for each extra Twilio number |
| Included volume | 50,000 messages per paid channel a month, pooled | 50,000 messages per paid channel a month, pooled |
| Twilio charges | On your Twilio account | On your Twilio account |
| Sender types | Long codes, toll-free numbers and alphanumeric sender IDs (outbound only); no short codes | Long codes, toll-free numbers and alphanumeric sender IDs (outbound only); no short codes |
Octopods prices from the pricing page. Twilio's rates depend on your account and destinations: check Twilio's pricing for your countries.
how it works
Your next three steps
- 1step 1
List your numbers
Count each Twilio number and sender ID you want in HubSpot or Intercom, and the team that answers each one.
- 2step 2
Model a typical month
Estimate inbound and outbound texts, message length and destinations, so you can price Twilio's segments.
- 3step 3
Check a busy month too
Compare your expected peak with your pooled allowance, and include workflow and proactive sends.
before you connect
What you need for an accurate estimate
A Twilio account
Live Twilio credentials and an SMS-capable number or alphanumeric sender. Subaccounts work with their own SID and token.Your platform plan
A HubSpot Professional or Enterprise GTM seat for HubSpot. Any plan on Intercom.A traffic sample
Bring monthly message counts, typical length and destinations, so the Twilio part of the estimate is realistic.
go deeper
Read the setup details
keep exploring
Find your next answer
Price SMS for your team.
Review our pricing, then bring your numbers and traffic mix. We'll help confirm the allowance and charges that apply to your account.